2026 FORD INTERIOR INNOVATION EXPO

Deadlines, Terms, Conditions & Cancellation Policy

Clear Expectations for Every Exhibitor

These Terms, Conditions & Cancellation Policy are intended to establish clear expectations for companies participating in the 2026 Ford Interior Innovation Expo. By completing registration and submitting payment, the exhibitor agrees to comply with these terms, Ford requirements, venue requirements, and event instructions issued by Show Ready Technologies.

Presented by Ford Motor Company

Executive Producer: Show Ready Technologies

IMPORTANT

No Cancellations. No Refunds.

Due to the accelerated planning and production schedule for the 2026 Ford Interior Innovation Expo, no exhibitor cancellations or refunds will be honored.

All Exhibitor Package fees, premium opportunity fees, sponsorships, advertising purchases, Innovation Briefing fees, Featured Exhibitor Spotlight reservations, and optional purchases are nonrefundable once payment has been submitted. See Section 4 below for the complete policy.

KEY DATES

Plan Around These Deadlines.

Exhibitors are responsible for meeting all published deadlines. Failure to meet a published deadline may result in the loss of the applicable opportunity, service, inclusion, purchase, or access privilege.

August 31, 2026
Exhibitor Application & Payment Deadline. Innovation Briefing Submission of Interest Deadline.

September 3, 2026
Registration and payment due for approved exhibitors, including invoicing, purchase-order, and ACH payments.

September 10, 2026
Company Profile, logo, and booth artwork due. Advertising, sponsorship, Featured Exhibitor Spotlight, and approved Innovation Briefing payments due.

October 1, 2026
Evening Welcome Reception ticket and additional boxed lunch purchase deadline.

October 12, 2026
Final Spotlight video due. Additional admission ticket deadline. Names and emails due for all attendees and setup personnel.

1. Exhibitor Application & Participation

Participation in the 2026 Ford Interior Innovation Expo is subject to Ford review and approval.

The Exhibitor Application Deadline is August 31, 2026.

Submission of an application does not guarantee participation. Exhibit capacity is limited, and Ford reserves the right to determine which companies, products, technologies, and innovations are appropriate for the Expo.

Exhibit space may not be transferred, assigned, shared, or subleased without prior written approval from Ford and Show Ready Technologies.

If your application is approved, registration and payment for the exhibitor package will be due September 3, 2026.

2. Exhibitor Package & Payment

The Exhibitor Package fee is $8,995.

Payment in full is required to confirm participation and is due at registration.

For approved exhibitors utilizing an authorized invoicing, purchase-order, or ACH payment process, all Exhibitor Package payments must be received no later than September 3, 2026.

Participation is not considered confirmed until all required registration information has been received and the Exhibitor Package fee has been paid in full.

Premium opportunities and optional purchases are separate from the Exhibitor Package and may have individual reservation, submission, and payment deadlines.

Credit-card payments are subject to a 4% processing fee.

3. Exhibitor Deadlines

Exhibitors are responsible for meeting all published deadlines.

August 31, 2026

Exhibitor Application & Payment Deadline
Innovation Briefing Submission of Interest Deadline

September 10, 2026

Company Profile & Logo Submission Deadline
Booth Artwork Submission Deadline
Advertising Artwork and Payment Deadline
Sponsorship Payment Deadline
Featured Exhibitor Spotlight Video Payment Deadline
Innovation Briefing Payment Deadline for approved participants

October 1, 2026

Evening Welcome Reception Ticket Purchase Deadline
Additional Boxed Lunch Purchase Deadline

October 12, 2026

Featured Exhibitor Spotlight Final Video Submission Deadline
Additional Admission Ticket Purchase Deadline
Names and email addresses for all attendees due
Names and email addresses for all exhibitor setup personnel due. Setup personnel may be different from Expo attendees.

Failure to meet a published deadline may result in the loss of the applicable opportunity, service, inclusion, purchase, or access privilege.

4. Exhibitor Cancellation & Refund Policy

Due to the accelerated planning and production schedule for the 2026 Ford Interior Innovation Expo, no exhibitor cancellations or refunds will be honored.

All Exhibitor Package fees, premium opportunity fees, sponsorships, advertising purchases, Innovation Briefing fees, Featured Exhibitor Spotlight reservations, and optional purchases are nonrefundable once payment has been submitted.

This policy reflects the immediate financial commitments made for booth production, graphics, printing, equipment, staffing, catering, event materials, premium opportunities, and other services required to support each exhibitor’s participation.

Failure to attend or participate in the Expo for any reason does not qualify for a refund.

Exhibitors remain responsible for all amounts committed or invoiced for their participation.

5. Changes, Postponement or Cancellation of the Expo

Ford and Show Ready Technologies reserve the right to modify the Expo schedule, location, floor plan, program, booth assignments, premium opportunities, or other event elements when circumstances require.

If the Expo is postponed, exhibitor participation and payments may be transferred to the rescheduled event.

If the Expo is canceled in its entirety and is not rescheduled, the treatment of exhibitor payments will be determined based on the circumstances of the cancellation and any nonrecoverable event expenses or contractual commitments already incurred.

Ford and Show Ready Technologies are not responsible for exhibitor travel, lodging, freight, shipping, labor, lost revenue, lost business opportunities, or other indirect expenses resulting from cancellation, postponement, relocation, or changes to the Expo.

6. Force Majeure

Ford and Show Ready Technologies will not be considered in breach of their obligations when performance is prevented or materially affected by circumstances beyond their reasonable control.

Such circumstances may include severe weather, natural disaster, fire, flood, public health emergency, government action, labor disruption, transportation interruption, utility failure, civil disturbance, security threat, building closure, or other conditions that make the Expo unsafe, impractical, or impossible to conduct as planned.

Under these circumstances, Ford and Show Ready Technologies may cancel, postpone, relocate, shorten, or otherwise modify the Expo.

7. Booth Assignment

Show Ready Technologies will coordinate booth assignments in consultation with Ford.

Specific booth locations are not guaranteed.

Ford and Show Ready Technologies reserve the right to adjust the Expo floor plan or relocate an exhibitor when necessary for safety, operations, production requirements, or overall event presentation.

8. Exhibit Space & Use

Exhibitors must operate within their assigned exhibit space.

Exhibits may not obstruct aisles, entrances, exits, emergency equipment, neighboring exhibits, or Ford business operations.

Displays, equipment, structures, signage, demonstrations, samples, and electrical requirements are subject to review and approval.

Significant changes to an approved exhibit must receive advance approval from Show Ready Technologies.

The distribution of food and beverages is prohibited.

The distribution of promotional items, samples, or other materials outside the assigned exhibit space requires prior approval.

9. Exhibitor Conduct

Exhibitors are expected to maintain a professional and staffed exhibit throughout published Expo hours.

Activities that create excessive noise, congestion, safety concerns, disruption to neighboring exhibitors, or interference with Ford operations are prohibited.

Ford and Show Ready Technologies reserve the right to require the modification or removal of any display, activity, material, or individual that does not meet Expo standards.

10. Safety & Special Requirements

Any equipment, prototype, machinery, vehicle, battery, chemical, pressurized system, hazardous material, or other item presenting special safety or installation considerations must be disclosed in advance.

Open flames and other hazardous activities are strictly prohibited.

Exhibitors are responsible for complying with applicable fire, electrical, building, environmental, accessibility, and safety requirements.

Any special electrical, equipment, installation, or safety requirements must be disclosed by the established deadline.

11. Security & Access

All exhibitors and their representatives must comply with Ford security, identification, parking, building access, and credential requirements.

Event credentials are issued to specific individuals and may not be transferred or shared.

Attendees and exhibitors must remain within the designated event areas. A Ford escort is required to access any other area of Ford facilities.

Access to certain Ford facilities or areas may be restricted.

12. Exhibitor Representatives, Admissions & Setup Personnel

Two admissions per event day are included with the Exhibitor Package.

Because exhibitors may designate different representatives for each event day, attendee information must be provided separately for October 21 and October 22.

The name and email address of each included Expo attendee are required no later than October 12, 2026.

Additional admission tickets may be purchased in advance for $150 per person, per event day.

Additional admission tickets must be purchased no later than October 12, 2026, and the attendee’s name and email address must be provided with each ticket purchase.

No admission tickets will be sold at the door.

All attendees are required to present identification to enter the Expo.

Name badges will be provided and must be worn at all times while attending the event.

Badges and admission credentials may not be transferred or shared.

Setup Personnel

The name and email address of each person requiring access for exhibitor setup must be provided no later than October 12, 2026.

Setup personnel may be different from the individuals registered to attend the Expo.

Setup access does not include admission to the Expo. Anyone participating in both setup and the Expo must also be registered as an Expo attendee.

All setup personnel must comply with Ford security, identification, access, and safety requirements while on-site.

Exhibitors are responsible for the actions and conduct of their attendees, setup personnel, employees, representatives, contractors, and guests.

13. Meals & Hospitality

The Exhibitor Package includes four boxed lunches — two per Expo day.

Additional boxed lunches may be purchased for $50 each and must be purchased by October 1, 2026.

Evening Welcome Reception tickets are $150 per person and must also be purchased by October 1, 2026.

Dietary restrictions and allergy information must be provided for each person receiving a boxed lunch by the applicable deadline.

Reasonable efforts will be made to accommodate dietary needs; however, specific meal accommodations cannot be guaranteed.

14. Company Profile, Booth Artwork & Promotional Materials

Company Profile information and Booth Artwork must be submitted by September 10, 2026.

Late submissions may not be included in the Expo Program Book, booth graphics, signage, or other event materials.

Ford and Show Ready Technologies reserve the right to review, format, edit, or reject materials that do not meet program, brand, technical, legal, or content requirements.

The exhibitor represents that it has permission to use all logos, photographs, trademarks, copy, and other materials submitted for Expo use.

15. Advertising, Sponsorships & Featured Exhibitor Spotlights

Advertising artwork and payment are due by September 10, 2026.

Sponsorship reservations and payments are due by September 10, 2026.

Featured Exhibitor Spotlight reservations and payments are due by September 10, 2026.

Featured Exhibitor Spotlight Final Video must be submitted no later than October 12, 2026.

Video files must comply with the technical and content specifications provided by Show Ready Technologies and are subject to review and approval.

Availability for advertising, sponsorships, and Featured Exhibitor Spotlights is limited and offered on a first-confirmed or otherwise approved basis.

Reservations are not considered final until required information and payment have been received.

All payments are subject to the no-refund policy outlined in Section 4.

16. Innovation Briefings

Exhibitors interested in participating in an Innovation Briefing must submit their interest by August 31, 2026.

Innovation Briefings are limited, private one-hour sessions and are subject to Ford review and approval. Submission of interest does not guarantee selection.

Ford will identify the appropriate Ford participants and assist with scheduling based on availability and areas of mutual interest.

The fee for an approved Innovation Briefing is $1,295 per session.

Approved Innovation Briefing participants must complete their reservation and submit payment by September 10, 2026.

No Innovation Briefing fee will be charged unless an application has been approved and a session has been confirmed.

Innovation Briefing payments are nonrefundable in accordance with Section 4.

17. Intellectual Property & Confidentiality

Each exhibitor is responsible for protecting its own intellectual property.

Exhibitors should not disclose confidential, proprietary, export-controlled, or otherwise restricted information unless appropriate protections are in place.

Exhibitors are responsible for obtaining any confidentiality or nondisclosure agreements they consider necessary.

Participation in the Expo does not create an obligation for Ford to evaluate, purchase, license, develop, adopt, or otherwise use any exhibitor product, technology, concept, or information.

Participation in the Expo does not guarantee any future business, work, contract, purchase order, sourcing opportunity, or other commercial relationship with Ford.

18. Photography, Recording & Social Media

Photography, video recording, audio recording, livestreaming, and social-media activity are subject to Ford policies and event-specific restrictions.

Exhibitors must obtain approval before recording Ford personnel, presentations, Innovation Briefings, confidential discussions, restricted areas, or another exhibitor’s proprietary display.

Ford may prohibit photography or recording in designated areas.

19. Insurance

Exhibitors must maintain insurance appropriate for their participation, personnel, property, displays, and activities.

If a Certificate of Insurance is required, Show Ready Technologies will provide the required coverage limits, additional-insured wording, and submission instructions.

The Certificate of Insurance submission deadline will be communicated separately if a COI is required.

Exhibitors remain responsible for the actions of their employees, representatives, vendors, contractors, and agents.

20. Property, Damage & Loss

Exhibitors are responsible for their products, displays, equipment, shipping materials, personal property, and other belongings.

Ford, the venue, and Show Ready Technologies are not responsible for loss, theft, disappearance, or damage to exhibitor property except to the extent required by applicable law.

Exhibitors are responsible for damage caused to Ford property, venue property, event equipment, or the property of others by their personnel, contractors, displays, or equipment.

21. Installation & Move-Out

Exhibitors must follow all published move-in, installation, access, and move-out schedules.

Exhibitor Load-In & Setup

Exhibitor load-in and setup will take place on Tuesday, October 20, 2026.

Exhibitors and approved setup personnel must follow the access schedule and instructions issued by Show Ready Technologies.

Exhibitor Move-Out

Exhibits may not be dismantled before the official close of the Expo without authorization.

Exhibitor Move-Out begins immediately following the Expo on Thursday, October 22, 2026.

All exhibitor materials must be removed during the authorized move-out period unless other arrangements have been approved.

22. Compliance

Exhibitors agree to comply with these Terms, Conditions & Cancellation Policy, Ford policies, venue policies, fire and safety requirements, accessibility requirements, published deadlines, and instructions issued by authorized Ford or Show Ready Technologies personnel.

Failure to comply may result in modification or removal of an exhibit, loss of access privileges, cancellation of participation, or removal from the Expo.

Such action does not entitle the exhibitor to a refund.

23. Acceptance

By completing registration and submitting payment, the exhibitor acknowledges that it has reviewed and accepts these Terms, Conditions & Cancellation Policy.

The individual completing registration represents that they are authorized to act on behalf of the exhibiting company and accept these obligations.